Kerala Travel Mart (KTM) 2024: A Successful Tourism Meet on Willingdon Island
The Kerala Travel Mart (KTM) 2024 has concluded with resounding success, reaffirming Kerala’s position as a global tourism hotspot. Held from September 26th to 30th, 2024, at the scenic Willingdon Island, Kochi, the event brought together tourism stakeholders, business professionals, and travel enthusiasts from across the globe. This year’s edition was a celebration of Kerala’s diverse offerings, with a special focus on sustainable and responsible tourism.
Kerala Travel Mart (KTM) 2024: A Successful Tourism Meet on Willingdon Island
The Kerala Travel Mart (KTM) 2024 has concluded with resounding success, reaffirming Kerala’s position as a global tourism hotspot. Held from September 26th to 30th, 2024, at the scenic Willingdon Island, Kochi, the event brought together tourism stakeholders, business professionals, and travel enthusiasts from across the globe. This year’s edition was a celebration of Kerala’s diverse offerings, with a special focus on sustainable and responsible tourism.
Key Highlights of KTM 2024:
1️⃣ Global Participation:
The event saw the participation of over 1,500 delegates from 70+ countries, creating a dynamic platform for tourism professionals, tour operators, and hoteliers to explore new business opportunities and foster collaborations.
2️⃣ Sustainable Tourism:
KTM 2024 emphasized responsible and sustainable tourism, with thought-provoking sessions on eco-friendly travel, carbon footprint reduction, and supporting local communities. Kerala showcased its initiatives, promoting backwater and wildlife tourism while preserving its unique ecosystems.
3️⃣ Exclusive Kerala Showcase:
From the serene backwaters of Alappuzha to the misty hills of Munnar, KTM 2024 highlighted Kerala’s unparalleled beauty. Visitors experienced a deep dive into Kerala’s cultural heritage, wellness retreats, culinary delights, and offbeat destinations waiting to be explored.
4️⃣ Cultural Immersion:
The event also provided attendees with a taste of Kerala’s vibrant culture, with traditional dance performances like Kathakali and Mohiniyattam, along with authentic Kerala cuisine served throughout the venue, offering a rich, immersive experience.
5️⃣ Interactive Workshops and B2B Meetings:
The workshops conducted during KTM 2024 focused on the latest trends in tourism, including digital marketing, wellness tourism, and adventure travel. The B2B meetings provided a platform for sellers and buyers to discuss partnerships, sign new deals, and explore innovative tourism solutions.
Willingdon Island: The Perfect Venue
Set against the beautiful backdrop of the Kochi backwaters, Willingdon Island proved to be the ideal venue for the event. Its picturesque views, combined with modern amenities, created a perfect balance of business and leisure for attendees.
Post-Event Reflections
KTM 2024 left a lasting impact on the tourism industry, especially in promoting Kerala as a responsible travel destination. The discussions and connections made at this event are expected to shape the future of tourism in Kerala, further positioning it as God’s Own Country.
Joshua Tours was proud to participate in KTM 2024 and looks forward to implementing the latest travel trends and sustainable practices in our upcoming tour packages. Stay tuned for more updates and exclusive offers as we continue to make travel more meaningful and eco-friendly!
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